WPR is a consultancy built around the skills, contacts and experience of founder, John Wilkinson.

A chartered PR practitioner, John started his career in 1992 in local government publicity before joining the Benefits Agency as a press officer. Leaving public service in 1997, he has spent the past 20 years in consultancy, specialising in issues and media management for a range of private and public sector clients.

John has broad experience, covering sectors such as housing and architecture, health and social care, adoption and fostering, financial services, professional bodies and associations, tourism, legal services, education and skills, public sector and the emergency services.

While the focus of his consultancy is providing senior strategic counsel and training to help organisations communicate better and so enhance and protect their reputation, John remains an active and effective media relations practitioner.

His passion for brand development and messaging is indulged through his continued involvement with creative design. He devises and delivers integrated communications campaigns, especially involving attitudinal change and utilising social capital.

In addition to a professional Advanced Diploma in Communications Studies (with a distinction in PR), he is a Chartered Public Relations Practitioner and also a Fellow and UK Council Member of the Chartered Institute of Public Relations.

A long-standing and active member of the CIPR Cymru group committee, he is also a member of Public Affairs Cymru, the IoD and PRCA. He was part of the Welsh Government’s expert advisory group on adoption and currently serves as chair of Governors at a Cardiff primary school and as a non-executive director of educational social enterprise, Full Circle Education CIC.

Happily married, with two children and a crazy dog, he describes himself as “a foodophile, gymophobe and aspiring jockey.”

Get in touch

Follow John on Twitter, Facebook and LinkedIn as @johnnyprboy

John’s media training for board members, directors and, most recently, for the CHC senior team, has always been extremely well received. He is also a regular contributor at CHC conferences and events, leading popular seminars and workshops on crisis communications and reputation management. He is knowledgeable, engaging and passionate about communications and the sector.

Edwina O’Hart, assistant director of communications and member services, Community Housing Cymru

The team at WPR were fantastic when it came to developing and delivering our senior management media training. We all feel better prepared for our next media interview thanks to John and his team.

Huw Jakeway, chief fire office – South Wales Fire and Rescue Service

The team left no stone unturned and helped develop a thorough communications plan which navigated the difficult waters of coordinating responses on behalf of all partners. WPR are very hands on and their expertise provided great reassurance to our most senior officers in a highly pressurised and potentially career defining environment.

Neil Jones, head of communications – Torfaen Council

John and his team helped me with a launch event for my recently published book and to gain some related PR. John and his team achieved what we set out to do and more. John has boundless energy which is infectious and is great fun to work with.

Alison Love, director – Alison Love Limited

John has been very hands on, proactive and positive in his work with the National Adoption Service. His understanding of adoption and ability to approach and support people to tell their story was a real asset and meant that we were confident in his capacity to sensitively manage our campaign.

Suzanne Griffiths, director of operations – National Adoption Service for Wales

John grasped quickly what was a complex set of issues and gave insightful and effective advice and support from the outset. His knowledge of the Welsh media & civic landscape is particularly invaluable on both reactive, reputational and more positive, proactive projects.

Neil Ingham, director of communications – Reach Care

I chose WPR to assist in the promotion of our conference and youth campaign, and was immediately impressed with the ethos of the company. I have been delighted with the service I received. We have had great coverage in local and national publications, and I am pleased to build a lasting relationship with a PR company I can trust.

Nikki Giant, managing director – Full Circle Education CIC