PR is all about using your reputation to help you stand out and give you the edge.
While you can influence your reputation through your words and deeds, always remember that you do not own it. The final say on whether your reputation is good, bad, improving, declining, resilient or weak rests with your customers, stakeholders and, most worryingly, your detractors.
Public Relations
“PR is the discipline that looks after reputation, with the aim of earning understanding and support, and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its audiences.”
Chartered Institute of Public Relations
Strategic Consultancy
Good communications activity is developed with clear business objectives at its core. We draw your plans and needs together, and turn them in to PR and comms activity that can be measured and evaluated.
Crisis Communications
A crisis is an issue for which you have failed to prepare adequately. We work with you to identify the risks your organisation faces and develop communications activity that will offset the impact and protect your reputation when the worst happens.
Media relations
For many organisations, the news media – both print and broadcast – is still a key platform for communicating with their customers. I use my relationships to secure the coverage you need.
Content
The written word is at the heart of good public relations practice, whether it’s a news release, blog post or a simple tweet. I write the bulk of my client copy, but I also use specialist freelance practitioners and copywriters to create content that is engaging, informative and persuasive.
Social Media
Social media has evolved into an essential part of any communications strategy. It is not a bolt-on nor an optional extra. We help you to think about social media in a more strategic, businesslike way. We will show you how to do it right or even do it for you.
Public Affairs
Public affairs combines government relations with many areas of PR with the aim of influencing public policy, build and maintain a strong reputation and find common ground with politicians, officials and other policy-makers. We work with you to identify who can help you bring about the policy change you need and how best to engage with them.
Marketing
Working with our partners, we can help you augment your public relations activity with a range of marketing tools including websites and digital communications, advertising and design, event planning and delivery.
Media Training
“It is my ambition to say in ten sentences what others say in a whole book.”
Nietzsche
Agreeing to participate in a broadcast interview, whether live or recorded, offers an opportunity to put across your opinion or ‘side of the story’.
Regardless of whether the interview is positive or defensive, it is essential that spokespeople are equipped with the tools and confidence needed, and have been given adequate opportunities to prepare and practice their technique.
Media training with WPR offers delegates an opportunity to learn about the media and what they are looking for during an interview. We provide practical advice and techniques to help you develop your own interview style with which you can feel comfortable and confident.
By working in relaxed and informal style, our programme encourages delegates to examine ‘fears’ and seeks to build confidence.
Our programme centres around realistic scenarios and interviews which are designed to be probing and challenging, but never to dismantle the confidence of our delegates.
Importantly, our programmes are suitable for peer groups in which delegates have varying degrees of confidence. Chatham House rules apply to everything that happens in our training room.
