PR is all about using your reputation to help you stand out and give you the edge.
While you can influence your reputation through your words and deeds, always remember that you do not own it. The final say on whether your reputation is good, bad, improving, declining, resilient or weak rests with your customers, stakeholders and, most worryingly, your detractors.
“PR is the discipline that looks after reputation, with the aim of earning understanding and support, and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its audiences.”
Chartered Institute of Public Relations
Good communications activity is developed with clear business objectives at its core. We draw your plans and needs together, and turn them in to PR and comms activity that can be measured and evaluated.
A crisis is an issue for which you have failed to prepare adequately. We work with you to identify the risks your organisation faces and develop communications activity that will offset the impact and protect your reputation when the worst happens.
For many organisations, the news media – both print and broadcast – is still a key platform for communicating with their customers. I use my relationships to secure the coverage you need.
The written word is at the heart of good public relations practice, whether it’s a news release, blog post or a simple tweet. I write the bulk of my client copy, but I also use specialist freelance practitioners and copywriters to create content that is engaging, informative and persuasive.
Social media has evolved into an essential part of any communications strategy. It is not a bolt-on nor an optional extra. We help you to think about social media in a more strategic, businesslike way. We will show you how to do it right or even do it for you.
Public affairs combines government relations with many areas of PR with the aim of influencing public policy, build and maintain a strong reputation and find common ground with politicians, officials and other policy-makers. We work with you to identify who can help you bring about the policy change you need and how best to engage with them.
Working with our partners, we can help you augment your public relations activity with a range of marketing tools including websites and digital communications, advertising and design, event planning and delivery.
“It is my ambition to say in ten sentences what others say in a whole book.”
Agreeing to participate in a broadcast interview, whether live or recorded, offers an opportunity to put across your opinion or ‘side of the story’.
Regardless of whether the interview is positive or defensive, it is essential that spokespeople are equipped with the tools and confidence needed, and have been given adequate opportunities to prepare and practice their technique.
Media training with WPR offers delegates an opportunity to learn about the media and what they are looking for during an interview. We provide practical advice and techniques to help you develop your own interview style with which you can feel comfortable and confident.
By working in relaxed and informal style, our programme encourages delegates to examine ‘fears’ and seeks to build confidence.
Our programme centres around realistic scenarios and interviews which are designed to be probing and challenging, but never to dismantle the confidence of our delegates.
Importantly, our programmes are suitable for peer groups in which delegates have varying degrees of confidence. Chatham House rules apply to everything that happens in our training room.
The team at WPR were fantastic when it came to developing and delivering our senior management media training. We all feel better prepared for our next media interview thanks to John and his team.Huw Jakeway, chief fire office – South Wales Fire and Rescue Service
The team left no stone unturned and helped develop a thorough communications plan which navigated the difficult waters of coordinating responses on behalf of all partners. WPR are very hands on and their expertise provided great reassurance to our most senior officers in a highly pressurised and potentially career defining environment.Neil Jones, head of communications – Torfaen Council
John and his team helped me with a launch event for my recently published book and to gain some related PR. John and his team achieved what we set out to do and more. John has boundless energy which is infectious and is great fun to work with.Alison Love, director – Alison Love Limited
John has been very hands on, proactive and positive in his work with the National Adoption Service. His understanding of adoption and ability to approach and support people to tell their story was a real asset and meant that we were confident in his capacity to sensitively manage our campaign.Suzanne Griffiths, director of operations – National Adoption Service for Wales
John grasped quickly what was a complex set of issues and gave insightful and effective advice and support from the outset. His knowledge of the Welsh media & civic landscape is particularly invaluable on both reactive, reputational and more positive, proactive projects.Neil Ingham, director of communications – Reach Care
I chose WPR to assist in the promotion of our conference and youth campaign, and was immediately impressed with the ethos of the company. I have been delighted with the service I received. We have had great coverage in local and national publications, and I am pleased to build a lasting relationship with a PR company I can trust.Nikki Giant, managing director – Full Circle Education CIC